One of Zhenai.com’s most in demand services is one that matches divorcees – it’s especially popular in Beijing, Shanghai, Guangzhou and Shenzhen.“It’s getting more popular every year and we are even thinking perhaps we should develop a separate app due to the high demand,” says Li.It’s a self-imposed criteria – she can always find a mate,” Li says.
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The number of couples who actually divorced last year rose 8.3 per cent from 2015 to 4.2 million – and the trend is expected to continue.
says it has 120 million registered users, and new users join the dating platform at a rate of 40,000 to 50,000 a day.
Born in a suburb of Shanghai, Li trained as a molecular biologist at Cornell University in the US and, after realising he wasn’t suited to fiddling with Petri dishes in a lab, switched to Columbia University, where he earned a Ph D in finance.
This is because the Chinese government aims to migrate an additional 250 million people from the countryside to the cities over the next decade – and he expects many of them to be potential customers.
China’s rising divorce rate is also driving business.