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In their first blog post, dated May 9, 2012, CEO Evan Spiegel described the company's mission: "Snapchat isn’t about capturing the traditional Kodak moment.It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect." He presented Snapchat as the solution to stresses caused by the longevity of personal information on social media, evidenced by "emergency detagging of Facebook photos before job interviews and photoshopping blemishes out of candid shots before they hit the internet".
As of February 2018, Snapchat has 187 million daily active users.
According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel because Spiegel had prior business experience.
In July 2016, Snapchat introduced a new, optional feature known as "Memories".
Memories allows snaps and story posts to be saved into a private storage area, where they can be viewed alongside other photos stored on the device, as well as edited and published as snaps, story posts, or messages.
Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age.
Snapkidz was part of the original Snapchat application and was activated when the user provided a date of birth to verify his/her age.
On May 8, 2012, Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford in which he offered to re-negotiate his equitable share regarding ownership of the company.
Lawyers for Snapchat responded by insisting that he had never had any creative connection to the product.
A feature known as "Geofilters" was added in July 2014, which allows special graphical overlays to be available if the user is within a certain geographical location, such as a city, event, or destination.
Snapchat users can design and submit their own "Geofilters" to be used on the app.