The huge adverts for Rich Meet Beautiful, which appear to be poorly translated, show a couple cuddling with the caption "romance, passion and no student loan, go out with a sugar daddy".Students at King's College London, one of 12 universities targeted, have hit out at the dating site.
"Sugarbabies should understand their Sugardaddy is not looking to replace his wife and children, but is looking for someone beautiful to pamper, spoil and share his downtime with.
Our research shows there is a large demand for sugar dating in the UK.
"For the next 3 month we will have five cars driving around to all major educational institutions.
Of course it took some effort on his part considering that I was the type to talk to people online and just stop after about a month. He is like me; a little introverted, a little dorky, and a gamer of course.
Most importantly he is the sweetest guy I have ever met and the best boyfriend a girl could ask for.