This version includes updates covering Java Script rendering, crawling dynamic mobile sites, and more.
It also provides less detail than the first in terms of prescribing every step in the process.
But how does a content audit improve the perceived trust and quality of a domain? Others have since shared some likely theories of their own, including a larger focus on the redistribution of PR. Another common mistake is confusing removal from search engine indexes with removal from the website.
By removing low-quality content from the index (pruning) and improving some of the content remaining in the index, the likelihood that someone arrives on your site through organic search and has a poor user experience (indicated to Google in a variety of ways) is lowered. Case study after case study has shown the concept of “pruning” (removing low-quality content from search engine indexes) to be effective, especially on very large websites with hundreds of thousands (or even millions) of indexable URLs. Content audits start with taking an inventory of all content available for indexation by search engines.
Rather than forcing a specific process and publishing something that may be obsolete in six months, this tutorial aims to allow for a variety of processes and tools by focusing more on the basic concepts and less on the specifics of each step.
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We have a Deep Crawl account at Inflow, and a specific process for that tool, as well as several others.How to do a content audit in that world is something we’ll have to figure out soon, but only after Google figures out how to organize the web’s information in that same world.From the looks of things, we still have a year or two.This content is then analyzed against a variety of metrics and given one of three “Action” determinations.The “Details” of each Action are then expanded upon.A URL with a query string that canonicalizes to a version without the query string can be considered “not indexable.” A content audit can safely ignore these types of situations, which could mean drastically reducing the amount of time and memory taken up by a crawl. When dealing with a lot of data, I find it easier to focus on one or the other: all crawlable URLs, or all indexable URLs.Technical SEO audits, on the other hand, should be concerned with every URL a crawler can find. Orphaned pages (i.e., with no internal links / navigation path) sometimes don’t turn up in technical SEO audits if the crawler had no way to find them.This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics (GA), and Excel, as those seem to be the most widely used and versatile tools for performing content audits.It's been almost three years since the original “How to do a Content Audit – Step-by-Step” tutorial was published here on Moz, and it’s due for a refresh.Content audits allow SEOs to make informed decisions on which content to keep indexed “as-is,” which content to improve, and which to remove. ¯\_(ツ)_/¯ Just like anything in SEO, from technical and on-page changes to site migrations, things can go horribly wrong when content audits aren’t conducted properly.Optimizing crawl budget and the flow of PR is self-explanatory to most SEOs. The most common example would be removing URLs that have external links because link metrics weren’t analyzed as part of the audit.